Critical appraisal of a marketing topic Essay Example | Topics and Well Written Essays - 2500 words

Critical appraisal of a marketing topic - evidence ExampleThe organizational top heads fetch realized where they have gone wrong all this while, and what to a greater extent could be done to bring sanity in spite of appearance their own ranks. This has called for clear cut strategic directions and policies that essential be developed in the wake of changing marketing, management and credit line initiatives. New products and function cut introduced with each passing day (Cooper, 2001). What is principal(prenominal) is to discern the exact basis of growth and productivity deep down the related realms. This is needed because the marketing can lone(prenominal) come about in full mickle when there atomic number 18 all-out efforts and endeavors made by the management concerns. It would solve the anomalies present within the remains of conducting business and resolve issues that could be from the smaller to the magnanimous ones. This paper touches upon how oceanic businesses h ave been commensurate to fork up their true place within the globally changing dynamics of conducting business operations. The Dynamics of Maritime Businesses The ocean business is comprised of the handling of vessels as well as its different components. These revolve around the debate of having enterprises that are doing their bit at the relevant business realms, manufacturing, designing and repairing of the vessels and so on. It has developed into a full-fledged application and m both different organizations are working worldwide to extract the immense benefits that lie within their folds. The maritime businesses have been largely focused on the sea operations as it is the first and foremost fate indeed. Without a sea or even a river, the maritime business would not be able to come about in entirety. The maritime businesses have made it big because the management realms within their concerns have realized how big a market it is for the investors, stakeholders and retailers. T hey have also come to the reckoning that the maritime business is a consistent process and does not come to a standstill at any brain in time. It is much similar to the aircraft industry or even a road transport frame that is in place all over the world (Elkin, 1998). Different shipping lines, cruise companies and brokerage services are under the aegis of the maritime business that has made it a huge hit in the time and age of today. There are the marine railways, freight forwarding services and related undertakings within the maritime businesses. Also merchant navy works under the same aegis and not to kibosh the maritime professionals who have literally made this industry a giant one. Recommendations for Marketing Strategic Projects It is important that the strategic projects within the marketing dynamics are handled in an adequate way so that any shortcomings that exist within the related fore are taken care of. The strategic projects are only successful when their marketing r ealms are handled properly where concentration is on deriving the maximum possible value. These strategic projects can only come about when they are given the room to be exploited.