Agency essay for email :: Business Management Studies

Agency essay for email Text Box: The Client/Agency Relationship Prestige Nursing & MKH Advertising What are marketing and advertising agencies The purpose of this report is to evaluate the relationship Prestige has with its marketing agency MKH Advertising. There are 4 basic types of agency:  · Full Service Agencies who carry out the full range of advertising & marketing activities for clients  · Media Independents who specialize in buying media space  · Creative Specialists who focus on developing creative ideas  · Production Specialists who specialize in producing work in a certain format or medium MKH is a large agency offering a full range of advertising-related services. They assist in planning and executing advertising programmes and in all stages of the marketing and advertising process to assist Prestige in getting the best from their advertising by providing Prestige with the services of skilled & specialist individuals. The core services MKH provides for Prestige are creating ideas for campaigns and selecting and buying the media in which they will appear. MKH are also able to advise on marketing strategy, public relations and integrated advertising campaigns involving above and below the line media buying. Their staff include an account manager, artists, writers, media analysts, researchers, and others with special skills, knowledge and experience that can help market Prestige’s services. Why Prestige uses MKH  · They are communication specialists who understand integrated marketing communications and the consumer buying process.  · MKH provides an objective viewpoint of the market, enabling Prestige to achieve advertising objectivity & to maintain an independent and unbiased view of the marketplace.  · Have an extensive range of experience of the healthcare advertising industry & have worked on the accounts of our competitors, therefore giving an insight into the industry and possibly the competition.  · Have the experiences and contacts to put the Prestige business ahead in the marketing communications field by effectively engaging and informing companies’ customers about the services or products.  · Enables Prestige to stand apart from the competition by retaining corporate identity reminding customers reminded of the services  · Helps Prestige business reach its marketing goals.  · Helps strategically position Prestige services in the market  · Generates revenue by building awareness of their product or service and therefore increasing sales. Key personnel & their roles in the MKH/Prestige relationship. MKH employs hundreds of people but the roles & departments within MKH cover the same basic job functions as most other full service agencies, each performing various advertising functions such as;  · Marketing  · Communications  · Promotions services (planning, creating and producing the